Our Process
Discover
Deep-dive sessions to uncover your purpose, positioning, and personality.
Define
Translate insights into a brand narrative and design direction.
Design
Create a distinct, adaptable visual identity system.
Deliver
Finalize assets, brand manuals, and launch-ready files.
Frequently asked questions
A brand identity is the visual and verbal language of your business. It includes your logo, colours, typography, tone of voice, and design system. It defines how your brand is seen, heard, and remembered across every interaction.
We begin by understanding your brand’s purpose, audience, and long-term vision. Using insights from strategy workshops, we craft an identity that balances aesthetics with meaning - one that aligns with your values and stands the test of time.
Yes. We specialize in brand evolution, helping businesses modernize without losing their essence. We retain your recognizability while ensuring the refreshed identity reflects who you’ve become today.
Typically, a full identity engagement takes between 4 to 8 weeks, depending on scope. This includes discovery, creative exploration, design development, and brand documentation.
We help brands uncover who they are at their core and express that through visual language that is distinct, meaningful, and enduring. Our approach is rooted in research and strategic clarity - we look beyond aesthetics to understand culture, audience, and purpose.
We’ve shaped brand identities across diverse sectors, including Anya, Momo Muse, Wild Spirit, Manasum Luxury Senior Living, and Lago Leisure. Each of these identities was built to be memorable, scalable, and true to the story behind the brand. Every identity we create is designed to stand for something, and stand the test of time.